This 'freemium' strategy relies on raising global awareness of the brand, which is where Manchester United's 1.1 billion-strong international fan base comes in.
TeamViewer is free to individuals, but once it sees that people are making commercial use of its software it starts to charge them. company called Upskill, whose smart glasses help 'show' front-line maintenance workers how to do tricky tasks. The augmented reality dimension of the United deal picks up on TeamViewer's recent takeover of a U.S. TeamViewer says its "anyone, anything, anytime, anywhere" software can be run in a range of settings - remotely controlling snow cannons at ski resorts or running experiments on the International Space Station. TeamViewer, based in the southwestern town of Goeppingen, is the only German major shirt sponsor in the English Premier League, where managers Juergen Klopp at Liverpool and Thomas Tuchel at Chelsea are the Germany's best-known soccer expats. The club last year extended its record $559 million deal with General Motors that was due to expire in June 2021 by six months after COVID-19 lockdowns ate into its finances.
The biggest Premier League shirt deal struck during the coronavirus pandemic is nevertheless worth less to the Red Devils than its last one with Chevy, which was wider as it included providing cars to players. While the 20-times English soccer champions, currently second in the Premiership, did not disclose financial details, two sources told Reuters that the annual value of the five-year deal was around 55 million euros ($65 million).Ī third source, however, said the deal with TeamViewer was worth less than 40 million pounds ($55 million) a year. "TeamViewer will enable Manchester United to bring its fans even closer to the team they love through ground-breaking AR solutions and remote access to the Theatre of Dreams," Manchester United said in a statement on Friday.
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